Why PPC (Pay Per Click) ads are so popular?

         Trim it down to size with a high priority deviceI


n the days offline long before the World Wide Web and PPC (Pay per click) ads-come, publishers and radio and TV stations experimented with something called PPO (pay per order) and PPR (pay per response) or PPL (pay per lead) advertising. As their names suggest, these ads have been where the advertisers either paid per lead generated or order generated. But the truth is that these ads never really took off and was never accepted.

Tips For Manage your PPC costs of purchase, No Budget

Many companies take control of Google AdWords budget to limit their monthly expenses and the desired goal. Everyone does not realize that this may result in higher costs per click (CPC) and the least number of clicks! Is how AdWords can not exceed your budget is to limit the number of times your ad is displayed (which limits clicks). Here's a simplified example to illustrate this point. Say you have a keyword